Top 5 Virtual Fitness Programs in Turkey Q3 2023

Throughout the third quarter of 2023, the top 5 virtual fitness programs in Turkey showcased varied performance trends across downloads, revenue, and active users. Here's a detailed look at how each app fared during this period.

fitpro maintained a steady presence in the market. Weekly downloads fluctuated, peaking at approximately 39.6K in early July, then stabilizing around the 34K mark towards the end of September. Active users showed minor fluctuations, starting at 174K in late June and ending at around 160K by the end of the quarter.

Home Workout - No Equipment from Leap Fitness Group experienced notable peaks in both downloads and active users. Downloads surged to 55.6K in late July, while active users reached a high of 199K in early September. Revenue also saw a consistent rise, peaking at about $1.3K in early August before settling around the $700-$800 range by the end of September.

Wearfit Pro showed consistent performance in downloads and active users. Downloads hovered around the mid-20K range, with a peak of 32.5K in mid-September. Active users remained relatively stable, fluctuating between 185K and 213K throughout the quarter. Revenue remained modest, peaking at about $231 in mid-September.

Weight Loss for Women: Workout saw significant growth in downloads and active users. Downloads peaked at 42.7K in late August, while active users climbed steadily to reach 75K by the same period. Revenue, although minimal, showed a slight increase towards the end of the quarter, reaching $8 in the final week of September.

MAC+: Gym & Home Workouts had a strong quarter in terms of downloads and active users. Downloads peaked at 32.2K in mid-August, while active users reached a high of 186.7K in late August. Despite no reported revenue, the app maintained a solid user base throughout the quarter.

These insights provide a snapshot of the virtual fitness app market in Turkey for Q3 2023. For more detailed analysis and data, visit Sensor Tower.